{"product_id":"noah-elegant-button-front-casual-smart-coat","title":"Noah | Elegant Button Front Casual Smart Coat","description":"\u003cp style=\"font-family:'Jost',sans-serif;font-size:15px;line-height:1.8;color:#444;\"\u003eA Men's Smart Coat built for the space between the office and the street, the Noah coat opens with a clean button-front placket running the full length of the chest and closes with a structure that sits neatly on the shoulders without pulling across the body. The lapel sits wide and flat over an attached inner ribbed knit warmer, creating a built-in layered look that reads as considered rather than bulky.\u003c\/p\u003e\n\n\u003cp style=\"font-family:'Jost',sans-serif;font-size:15px;line-height:1.8;color:#444;\"\u003eThe coat falls to a longline hem that opens gently at the base, sitting below the hip and working equally well over a shirt, a knitwear layer or a casual top.\u003c\/p\u003e\n\n\u003cp style=\"font-family:'Jost',sans-serif;font-size:15px;line-height:1.8;color:#444;\"\u003eSet-in sleeves with button-tab cuff straps keep the finish clean at the wrist, and the inner lining completes the interior. When temperatures drop and an outer layer needs to do real work without sacrificing a polished line, this coat is the one to reach for.\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;margin:28px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/5313\/0371\/files\/noah-elegant-button-front-casual-smart-coat-5.jpg?v=1792512898\" alt=\"Elegant Button Front Casual Smart Coat lifestyle\" style=\"width:100%;max-width:520px;border-radius:16px;\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;color:#C6A96B;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eKey Features\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #C6A96B;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;border-bottom:1px solid #f0f0f0;\"\u003e\n\u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eButton-Front Fastening\u003c\/span\u003e\u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eButtons run the full placket length for a structured, ordered front panel\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;border-bottom:1px solid #f0f0f0;\"\u003e\n\u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eButtoned Pockets\u003c\/span\u003e\u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eChest pockets with buttoned flap closures and lower angled pockets with button fastenings\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;\"\u003e\n\u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eVersatile Occasion Wear\u003c\/span\u003e\u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eDesigned for smart casual settings, the office and leisure, moving between each without adjustment\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;margin:28px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1005\/5313\/0371\/files\/noah-elegant-button-front-casual-smart-coat-6.jpg?v=1792512902\" alt=\"Elegant Button Front Casual Smart Coat detail\" style=\"width:100%;max-width:520px;border-radius:16px;\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;color:#C6A96B;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eSpecifications\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #C6A96B;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\n\n\u003c!-- scolora:size-range:start | generated in code and rewritten on every push, do not edit here --\u003e\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;\"\u003e\n\u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eSize Range\u003c\/span\u003e\u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eM to 5XL\u003c\/span\u003e\n\u003c\/div\u003e\u003c!-- scolora:size-range:end --\u003e\n\n\u003c!-- scolora:size-chart:start | generated in code and rewritten on every push, do not edit here --\u003e\u003cdiv style=\"font-family:'Jost',sans-serif\"\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;color:#C6A96B;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eSize Guide\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #C6A96B;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\u003cstyle\u003e.sc-sg-r{position:absolute;width:1px;height:1px;opacity:0;pointer-events:none}.sc-sg-tabs{display:flex;gap:24px;margin:6px 0 2px;font-family:'Jost',sans-serif}.sc-sg-tab{font-size:12px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:#1A1A1A;cursor:pointer;padding:8px 0;border-bottom:2px solid transparent}@supports selector(:has(*)){.sc-sg-h{display:none}.sc-sg-p-us{display:none}.sc-sg-tabs:has(.sc-sg-r-us:checked) ~ .sc-sg-w .sc-sg-p-us{display:block}.sc-sg-tabs:has(.sc-sg-r-us:checked) ~ .sc-sg-w .sc-sg-p-uk{display:none}.sc-sg-tab:has(.sc-sg-r:checked){border-bottom-color:#C6A96B}}\u003c\/style\u003e\n\u003cdiv class=\"sc-sg-tabs\"\u003e\n\u003clabel class=\"sc-sg-tab sc-sg-tab-uk\"\u003e\u003cinput class=\"sc-sg-r sc-sg-r-uk\" type=\"radio\" name=\"sc-sg-tab\" checked\u003eCM\u003c\/label\u003e\u003clabel class=\"sc-sg-tab sc-sg-tab-us\"\u003e\u003cinput class=\"sc-sg-r sc-sg-r-us\" type=\"radio\" name=\"sc-sg-tab\"\u003eIN\u003c\/label\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-sg-w\"\u003e\n\u003cdiv class=\"sc-sg-p sc-sg-p-uk\"\u003e\n\u003cdiv class=\"sc-sg-h\" style=\"font-family:'Jost',sans-serif;font-size:12px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:#1A1A1A;padding:12px 0 4px\"\u003eCentimetres\u003c\/div\u003e\n\u003cdiv style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin-top:12px\"\u003e\u003cdiv style=\"display:grid;grid-template-columns:repeat(6, minmax(max-content, 1fr));min-width:100%\"\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center;position:sticky;left:0;background:#fff;z-index:1\"\u003eSize\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eBust \u003cspan style=\"font-weight:400;color:#777\"\u003e(cm)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eShoulder \u003cspan style=\"font-weight:400;color:#777\"\u003e(cm)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eLength \u003cspan style=\"font-weight:400;color:#777\"\u003e(cm)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eSleeve \u003cspan style=\"font-weight:400;color:#777\"\u003e(cm)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eWaist \u003cspan style=\"font-weight:400;color:#777\"\u003e(cm)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 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style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e118\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e47.5\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e78\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e63.6\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e106\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center;font-weight:700;position:sticky;left:0;background:#fff;z-index:1\"\u003e3XL\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e120\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e48.8\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e80\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e64.8\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e110\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center;font-weight:700;position:sticky;left:0;background:#fff;z-index:1\"\u003e4XL\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e124\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e51\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e82\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e66\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e114\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center;font-weight:700;position:sticky;left:0;background:#fff;z-index:1\"\u003e5XL\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 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style=\"font-family:'Jost',sans-serif;font-size:12px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:#1A1A1A;padding:12px 0 4px\"\u003eInches\u003c\/div\u003e\n\u003cdiv style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin-top:12px\"\u003e\u003cdiv style=\"display:grid;grid-template-columns:repeat(6, minmax(max-content, 1fr));min-width:100%\"\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center;position:sticky;left:0;background:#fff;z-index:1\"\u003eSize\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eBust \u003cspan style=\"font-weight:400;color:#777\"\u003e(in)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv 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style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e46.5\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:12px;color:#777;line-height:1.8;padding:4px 0 0;text-align:center\"\u003eMeasurements may vary slightly between pieces.\u003c\/div\u003e\n\u003c\/div\u003e\u003c!-- scolora:size-chart:end --\u003e\n\n\n\u003cdiv style=\"font-family:'Jost',sans-serif;color:#C6A96B;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eWhat's Included\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #C6A96B;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\n\u003c!-- scolora:whats-included:start | generated in code and rewritten on every push, do not edit here --\u003e\u003cdiv class=\"sc-row\" 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